Channel 5

Nokia Lumia 720

Thursday 09 May 2013


Rating of 4

The basics

The Nokia Lumia 720’s the Goldilocks phone in the Finns’ line-up. With a 4.3-inch screen, Windows Phone 8 and a dual-core 1GHz processor, it’s not too small and not too big, not too slow, not too cheap and not too pricey. It’s just right. At least, that’s the plan - but can it compete with all the clever Android phones and even yesteryear’s iPhones still on sale today? Let’s take a look.

Nokia Asha 501 super cheap smartie unleashed!

The good

The Nokia Lumia 720 might just be the most beautiful Windows Phone yet. Its bigger brother, the Lumia 920, was a powerhouse, but approximately the size of a brick, while the Lumia 620 is cheap and cheery - but a tad stubby. The Lumia 720 is delightful, a solid plastic number that’s only 9mm thick, with a spacious, sharp screen that even works when you’re wearing gloves - but it’s still not so big that it’ll cause any issues in your pocket. We love all the shades it comes in too.

Windows Phone 8 itself meanwhile is its usual charming itself. It never even comes close to taxing the dual-core processor, so everything remains smooth. Three years on, we still love the striking, easy to use home screen, with Live Tiles that are vastly more useful than the iPhone’s static icons. And while the 6.1 megapixel camera doesn’t compare to the incredible PureView sensor on the 920, it’s decent, nippy and easily accessible from the lock screen.

Nokia’s extra apps meanwhile make a Lumia the only sensible choice if you’re going with Windows Phone - Nokia Music is an excellent free music streaming service, while HERE Maps’ free satnav skills are absolutely vital for drivers (Though Strangely, the 720 does not let you download offline maps for countries other than the UK, like all other Lumias do - which is odd, but should hopefully change in time.

The bad

Windows Phone software changes little between phones, which keeps the experience constant - but it does also mean the same irritations remain. While we love the Windows Phone concept, some parts of its execution - like the confusing multi-tasking - still irk, but not as much as the lack of apps. There’s no Instagram, no Flipboard, no Temple Run 2 - and the apps it does have are sometimes left to rot without updates.

Things are changing slowly, but when you consider that YouTube only got a proper app on the platform this week, you can see the scale of the problem, one which you won’t have with an iPhone or Android blower.

But if you know you love Windows Phone - and it is pretty and painless to use if you don’t ask much of it, this won’t be a problem. Our only real issue with the phone itself is that due to its low amount of memory (512MB of RAM), it won’t run all of the latest and most graphically demanding Windows Phone 8 games - so don’t expect to blast your way through Modern Combat 4 on the bus.

Three years on, Windows Phone finally gets a proper YouTube app

The bottom line

The Nokia Lumia 720 isn’t just a beautiful Windows Phone, it’s beautiful smartphone. If you’re not after a bleeding edge, super-specced device, and can put up with Windows Phone’s lacklustre app selection, you’ll love its bright colours and ease of use. For all the people turned off by the size and price of a Samsung Galaxy S4, but expecting a slightly better screen and browsing experience than a sluggish “budget” smartphone can provide, this fits the bill like a glove - if bills had hands.

Currys Top Products

Nokia Lumia 720 is tagged with Nokia, Windows Phone 8, Windows Phone and lumia 720. Select a tag (Nokia, for example) to find everything on The Gadget Show about the subject.

User comments (1)

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Brilliant phone can use it with gloves on even leather also works with cold hands a must for me with Raynaud's disease

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