Universal Pictures brings iconic movies to life in London
Using augmented reality Aurasma has teamed up with Universal Pictures to recreate famous movie scenes across London’s most well-known landmarks. The movie magic comes courtesy of the Universal 100 app that makes landmarks come to life simply by pointing your Apple or Android device at them.
Once the Universal 100 app is downloaded you can point your device at one of three landmarks revealing famous scenes from three of cinema’s most iconic movies.
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Point your device at Big Ben and the famous DeLorean from Back to the Future will soar overhead as if by magic. Meanwhile pointing towards Nelson’s Column will reveal King Kong peering across Trafalgar Square. Or head to Buckingham Palace to see Jurassic Park’s T-Rex roaring away in front of the royals.
There is of course a very special reason for all this special effects sorcery. The Universal 100 app marks the studio’s 100th anniversary. What better way to celebrate than with tech?
The app brings even more scenes to life by pointing it at any one of 15 limited-edition DVD and Blu-ray film releases including: Back to the Future, King King Kong, Mama Mia and more.
The Universal 100 app is available to download free from the Apple Store and Google play (formerly the Android Market). The next time you’re out and about, check it out. Maybe even surprise a tourist. What other landmarks would you like to see given the Hollywood treatment. Ghosts at the Tower of London, perhaps?
Augmented reality is set to play a massive part in our gadget-filled lives. Hit the link below check out Google’s plans for Project Glass: an augmented reality-driven pair of glasses with the potential to turn us into living, breathing humanoids, complete with built-in satellite navigation. We’ll never get lost.
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Anonymous24 April 2012
When I saw the picture above, I thought it was the car from Harry Potter. I've heard there is a Harry Potter tour so I think If you went on that with a digital devic it would be cool because you could look into the penisieve instead of just a bowl. Another idea is why doesn't somebody just make a simple AR tour guide that can go all the way round the country and tell you interesting things about whatever your looking at (like the new Gadget Show graphics when they give you the specs for a device). That would be a great app for tourists. You could also have a real person standing on the screen like what was planned to go on Suzi Perrys "Around the world in 80 days"
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