Now TV: Xbox 360 gets Sky Movies on demand, no dish needed
Fire up your Xbox 360 and if you’ve got a Gold subscription, you’ll be able to download the Now TV movie service. It’s Sky’s new shop for those without a satellite dish, and it lets you watch all the movies you want with a Sky Movies Pass in 720i high definition for £15 per month. That gets you hundreds of movies on demand as well as all 11 Sky Movies channels: you can sign up for a 30 day free trial to try it out.
Now TV sounds a lot like Netflix and Lovefilm, but it’s actually got another trick up its sleeve: instead of a monthly subscription, you can also rent films individually, starting at 99p a pop. Given Zune’s rather limited selection of a la carte films on the Xbox 360, this is very welcome news indeed. It’s also a lot less complicated than the current Sky Player offering on Xbox 360, which requires a dish and a multi-room subscription to make the most of.
Now TV’s also set to get lots more content in the near future, with TV shows from Sky Atlantic and even Sky Sports channels before the end of the year, which ought to put the likes of Netflix to shame. Got a PS3 and feeling left out? Not to worry: Sky’s confirmed that a Now TV PS3 app is on the way too.
Does this make the Xbox 360 the ultimate set top box? Or is it Apple TV all the way still? Let’s hear your thoughts in the comments.