Nokia Lumia 610: budget Windows Phone set for MWC 2012?
Nokia is planning to raise the bar for entry-level smartphones by releasing a cheap Nokia Lumia 610 Windows Phone exclusively with Pay-As-You-Go (PAYG) in mind. Such a move would fit into Nokia’s plans to put the latest Nokia handsets into younger hands and eat into the audiences of both Android and iOS devices.
Up to now, Nokia’s Lumia range has been at the higher end of the smartphone scale. A cheap Windows Phone with all the trimmings, at a lower price could be enough to tempt potential customers away from the growing number of budget Android smartphones such as the HTC Wildfire S now popping up in stores.
It is believed that the Nokia Lumia 610 will be a Pay As You Go exclusive, competitively priced, but bringing with it many of the high end features seen in the Nokia Lumia 800. There are two things that could happen.
A stripped-down Windows Phone experience could either diminish the the brands premium feel, or enhance its popularity through increased availability. Nokia clearly believes the latter, as Windows Phone has yet to enjoy the user base that Android and Apple’s iOS operating system currently enjoy. Getting the OS into more hands would definitely help achieve that goal.
It’s a contrasting strategy to Apple’s premium brand ethos. Apple has yet to release a budget oriented device, and has displayed little intention to do so. As for the Nokia Lumia 610, we’ll bring you more information as we hear it.
Would a budget Windows Phone tempt you into ditching Android or iOS? Let us know what you think by leaving a Comment below.