Nike & TomTom team up for Nike+ Sportwatch fitness tracker
Nike and sat nav maker TomTom have combined their expertise to develope the Sportwatch – a fitness tracking tool for the amateur runner. The calorie-tracking aid uses Nike’s fuel currency system and GPS to reward runners according to how active they’ve been. Just like the Nike+ Fuel Band, it aims to make exercise feel rewarding, encouraging users to keep up with their fitness regime.
The Nike+ Sportwatch effectively combines the skills of the Nike+ FuelBand with the functionality of a sporty timekeeper. To encourage wearers to keep fit, the Sportwatch uses NikeFuel points, that users earn when running.
Wearers can set an activity for the day, determine how many points to go for, and aim to achieve that target through exercising. It’s a smart little idea that Nike hopes will inject a little self-competitiveness to keeping fit. The ultimate aim: to continually beat your high score as evidence of your growing fitness levels.
“The new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports,” Corinne Vigreux, Managing Director of TomTom says of the Nike+ Sportwatch.
Nike+ Sportwatch wearers can compare sweat-inducing personal bests and stats with fellow fitness fans, as well as track activity in other sports. The Nike+ Sportwatch will be available in a number of shades including black, yellow and blue, and is available now, with prices starting from £129.