Microsoft to build own Windows Phone 8 smartphone, should Apple worry?
It’s been a busy week for Microsoft following the launch of its iPad-competing Microsoft Surface Tablet and the next generation of Windows Phone. Word is Microsoft is planning to go one step further by building its own Windows Phone 8 device to go with its operating system. If true, we could soon see the first genuine iPhone rival, in a rekindling of the classic Microsoft/Apple rivalry.
It could happen. Microsoft has after all, just announced not one, but two of its own tablets, made with Microsoft-branded hardware.
It seems speculation about a Microsoft-made smartphone are already flying. Nomura analyst Rick Sherlund believes there is some substance to them.
“Separately, our industry sources tell us that Microsoft may be working with a contract manufacturer to develop their own handset for Windows Phone 8,” he said, adding that it is far from confirmed that it is for Microsoft-branded handset, but the possibility would not be a surprise.
“We would not be surprised if Microsoft were to decide to bring their own handset to market next year given that Microsoft has decided to bring to market their own Windows 8 ‘Surface’ tablet/PC products.”
Taking into account Microsoft has already outed its own brand tablet, and Microsoft is making money through software, a step into smartphone hardware does look a likely step. Just like Apple makes money from both, so too could Microsoft on the smartphone side.
Microsoft would of course still be competing with the likes of Samsung, HTC, and even Nokia, but with a suite of smartphone software, and an operating system already in place, and the ability to create stunning hardware such as the Microsoft Surface Tablet, it surely is only a matter of time. The we’d see a real iPhone competitor. Do you agree? Send us your thoughts.