Hasselblad teams up with Ferrari

The Gadget Show  Thursday 23 September 2010

Hasselblad's latest gets the Ferrari treatment

As if Hasselblad’s medium format snappers weren’t exclusive enough already, the high-end camera maker has teamed up with sports car maker Ferrari to produce a limited run of 499 co-branded H4D cameras complete with the Italian marque’s Prancing Horse logo.

The H4D-31 is Hasselblad’s latest offering for the medium format market, and despite its eye-watering £8,995 (exc VAT) price tag it actually represents one of Hasselblad’s most economical camera to date.

You get plenty for your money too, starting with an impressive 31 megapixels of resolution. The H4D-31 also features Hasselblad’s True Focus technology, which the Swedish firm claims offers focusing accuracy across the image field.

There’s a choice of an 80mm prime lens or CF adapter for fitting existing V-System lenses.

But that’s just the conventional H4D-31. If your blood runs even richer, you’ll be wanting the Ferrari-branded limited edition version instead, which offers all of the above dressed up in Ferrari red.

Hasselblad hasn’t said anything about what the Ferrari-branded version will cost, but given that this is a company that refers to £10,000 as entry-level, it’s maybe best not to ask.